"New Slogan" is the sixteenth episode of season 6 of the NBC television series Parks and Recreation, and the 106th episode overall. It premiered on March 13, 2014 to 2.73 million viewers.


Ben Wyatt unveils the new city website for Pawnee. The first goal of the website is to host an online poll, where people can vote on the new town slogan. Later, Leslie Knope meets with Grant Larson, the Director of the Midwest Branch of the National Parks Service, to further discuss the details of the job offer he presented her with in "The Wall". While excited about the prospect of moving up in the government, Leslie is not overly pleased with finding out that in her new role, she will no longer be doing everyday minutiae, a component of her current job that she loves very much. Grant informs her that she will instead delegate the nitty-gritty roles as she will be overseeing 200 people and be focusing on creative, big picture stuff – with no more "boring" paperwork to do.

After her meeting with Grant, Leslie meets up with Ben, who is ready to go live with the slogan poll. Ben comments on the fact that with the online poll, neither he nor Leslie have to do anything – the website does all the work. Realizing the website's role is rather similar to the role she will have at this new job, Leslie sets out to convince herself that the nitty-gritty components of government work is better i.e. go door-to-door to promote the poll, hand out flyers, canvass and even hold a press junket. She meets with notable town icons such as Perd Hapley, Joan Callamezzo and Crazy Ira and The Douche to try and get them to promote the slogan poll, but the listeners of Crazy Ira and The Douche's radio program bombard the poll with votes for "Pawnee: Welcome To Douche Nation". The following day, she goes on their radio program in an attempt to get their listeners to instead vote for a more elegant slogan. This backfires on Leslie as the listeners instead vote for a new, more crude slogan in "Pawnee: Home of the Stick Up Leslie Knope's Butt". This leads to Leslie getting ahold of everyone's email addresses who voted on that slogan and personally emailing them to ask they vote for a real slogan, which unintentionally leads to a lot of complaints and the website getting hacked. Leslie insists she will take on all the overflow work with the website being down, but after Ben deduces something's not quite right, she admits to Ben that the hands-on, nitty-gritty work that will be lost with taking on the new job is bugging her, as she would really miss that. Ben suggests Leslie use the upcoming slogan public forum to practise delegating, so she entrusts Jerry Gergich with the responsibility of running the public forum. While uncomfortable for her, the forum runs relativly smoothly and she is impressed with the outcome – a suitable slogan of "When You're Here, Then You're Home". While she will miss micro-managing, Ben comforts Leslie with the fact that there is no way she will fail if she takes the national parks job.

Meanwhile, Tom Haverford is in need of a place for his impending restaurant venture, Tom's Bistro. He enlists Donna Meagle as his realtor, while April Ludgate tags along to give her opinion on the available properties. Over a span of two days, nothing is deemed suitable by Tom or April. Tom laments that maybe Tom's Bistro was not meant to be and plans to inform his investor that he can't find a suitable property. April admits to Donna that she purposefully said negative things about the properties to keep Tom at the Parks Department, to which Donna admits she showcased poor properties to also ensure Tom stays. Feeling bad for Tom, Donna sets up another meet with a much more suitable place that is closer to City Hall and in his price range. After a pep talk from April, Tom agrees to commit to Tom's Bistro.

Elsewhere, Andy Dwyer is in need of bands to play at the Unity Concert, but has so far been unsuccessful in his recruiting. Craig Middlebrooks informs Andy that Cozy's Bar often gets good crowds on Thursdays, so Andy goes to check it out. There he finds Duke Silver, and noticing how much Duke resembles Ron Swanson, he confronts Ron the next day. Ron admits he is Duke Silver, but insists Andy keep it a secret as his music career is a private venture. Andy decides to book Ron/Duke for the Unity Concert, so as a result, Ron quits music and throws away his saxophone, citing "I would rather never play again then have everyone know my secret." Andy retrieves Ron's saxophone from the trash and insists he does not give up his music career, acknowledging that his well-kept secret is safe with him.

Goofs Edit

  • Ron explains that April and Tom are the only ones who know about "Duke Silver", unaware that Mark also knows about him because he told Tom about him.
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